Mix bubbles with exotic ingredients, creating real experiences that will win the palates of an ever-increasing number of young consumers. Here is Lavixology, the latest project of Colomba Bianca that, thanks to a partnership with the world of bartending, winks at the increasingly driving segment of mixology, focusing on the energy and freshness of its 5 single-grape bubbles, to create as many cocktails, each with its own personality.
Lavixology will make sparkling wines meet with mixology. A combination that conquers the world of cocktails, revealing their most contemporary and dynamic face. Lavì Grillo extra dry (awarded the best white Charmat of “Sicily in Bolle 2023”), Lavì Nerello Mascalese Blanc De Noir Brut, Lavì rosato Nero D’Avola extra dry, Lavì Chardonnay Brut Nature and Lavì Zibibbo Demi Sec will be mixed with special ingredients, creating original proposals.
There are 5 different sparkling wines, 5 varieties that incorporate the Sicilian spirit and that are candidates to represent vitality and desire to share the youngest segment of the market. Many events around Sicily, a program of evenings during which the wines of Colomba Bianca will be the protagonists. The goal is to transform the summer holidays of Sicilians in elegant and sparkling parties, taking advantage of the vivacity of bubbles.
«Lavixology is creativity. Our sparkling wines with the inventiveness of barmen have become the protagonists of engaging recipes inspired by the world of mixology – says Dino Taschetta, president of Colomba Bianca – we think we can involve new market segments».
The ingredients that enter the composition of cocktails are not difficult to find, they are available to everyone. Sicily Blow is an explosion of scents and colors made of limoncello, orange juice and Lavì Zibibbo. Fresh75 mixes Gin, raspberry syrup and lemon juice to enhance the Lavi Blanc de Noir Brut. These are just two creations, you can discover the other recipes on the site colombabianca.com.
«Over the years, consumers of alcoholic aperitifs have increased (+41%, Istat 2022 data, ndc) – says Giuseppe Gambino, sales and commercial development manager of Colomba Bianca – this is a trend to be monitored very carefully, because it also includes wine consumption, in particular sparkling wine mixed. Consider that of the 200 thousand bottles of sparkling wine that Colomba Bianca produces, half is destined for wine bars, discos and the night world. The consumption of cocktails in which sparkling wine is an essential ingredient is growing. For this reason, we have created these five cocktails: to promote the quality and versatility of Sicilian sparkling wine.
The idea is to involve in the future companies producing spirits of our island to focus on the phenomenon of mixology made in Sicily. The presence of the Lavixology corner on August 10th at the event organized by us Calici di Stelle highlights the attention that our company reserves towards the world of cocktails».
